Leger DGTL

The only agency uniting research and digital marketing

By merging our strengths with those of the research experts at Leger, you get a robust action plan that will guide your brand to the next level.

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Data-driven digital marketing strategies

Content strategy and activation

Elevate your brand’s online presence

Align your content creation with your objectives, ensuring adherence to your brand’s image and tone, captivating storytelling, and relevant messaging.

    • Content strategy
    • Recruitment strategy and campaigns
    • Content audit
    • Creative conceptualization
    • Multi-platform writing & production
    • Community management and customer service
    • Interaction analysis
    • Content deployment

Media and performance

Optimize your ROI

Turn your media investment into tangible results, foster a lasting impact, and identify the most effective channels, audience segments, and messaging for your campaigns.

  • 360° media audits

  • 360° media strategy and planning

  • Target hard-to-reach audiences

  • Multichannel campaign management

  • Traditional and digital ads (SEM, paid social, online display, DOOH, programmatic)

  • Performance measurement

  • Audience management and automation

  • Trading Desk (DV 360, StackAdapt, etc.)

Analytics and measurement

Harness the power of data

We delve deep into your data to extract relevant insights that help you make informed decisions and get ahead of your competitors.

  • Strategy and planning

  • Dashboard implementation

  • Tool configuration (GA4, GTM, Omniture, MixPanel, etc.)

  • GA/GTM tagging and optimization

  • GA4 migration

  • Performance measurement

Rocky View County improves social media communications

See how our digital audit helped the county strategically develop its future content strategy.

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DGTL research solutions

DGTL Digital study

Every year, we release our DGTL Study, conducted in collaboration with the research experts at Leger. This unique and in-depth study provides a better understanding of Canadians and U.S. residents’ online behaviours. It’s an invaluable tool to guide you through the ever-evolving landscape of digital marketing.
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Hard-to-reach audiences

Gain insights from niche audiences. We leverage targeted surveys on digital platforms to help you recruit specific audiences and expand your sample.

Digital audit

Boost your online impact, maximize engagement, and achieve tangible results through a thorough analysis of your digital ecosystem. Discover your audience’s specific motivations with the voice of your subscribers module and foster a deep understanding of your community’s reactions for a more effective digital strategy.

Recruitment strategy

Optimize your recruitment efforts with a brand-focused social strategy. Take advantage of comprehensive multi-platform tools and content to boost participation and engagement, whether to attract new employees, students, or members. Transform your ambassadors into brand advocates to maximize recruitment opportunities and generate tangible results, even in competitive environments.

DGTL Digital study

Every year, we release our DGTL Study, conducted in collaboration with the research experts at Leger. This unique and in-depth study provides a better understanding of Canadians and U.S. residents’ online behaviours. It’s an invaluable tool to guide you through the ever-evolving landscape of digital marketing.

Learn more

Hard-to-reach audiences

Gain insights from niche audiences. We leverage targeted surveys on digital platforms to help you recruit specific audiences and expand your sample.

Digital audit

Boost your online impact, maximize engagement, and achieve tangible results through a thorough analysis of your digital ecosystem. Discover your audience’s specific motivations with the voice of your subscribers module and foster a deep understanding of your community’s reactions for a more effective digital strategy.

Recruitment strategy

Optimize your recruitment efforts with a brand-focused social strategy. Take advantage of comprehensive multi-platform tools and content to boost participation and engagement, whether to attract new employees, students, or members. Transform your ambassadors into brand advocates to maximize recruitment opportunities and generate tangible results, even in competitive environments.

What our clients say about us

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“Nortera chose Leger DGTL because they offer an innovative campaign that highlights our employees as ambassadors, going beyond the scope of conventional recruitment campaigns. The agency emphasizes market research and in-depth analyses of target markets for recruitment, providing a unique strategic approach in harmony with Nortera’s objectives.”

Michelle Lemery, Senior Marketing Communications Advisor, Nortera

“Leger DGTL has been an essential asset in planning our largest digital advertising investment. Their expertise and support throughout the strategic execution means we can confidently look forward to a successful year punctuated by measurable successes.”

Martin Bertrand, Director of E-com, Marie Claire Group 

Amplify your digital strategy

Go further, faster with research-driven insights.

Speak with an expert